Free Google Partners Event

 

NumberOneOnTheList.com recommendations:

(1) Is your website Google-friendly? If not, you need to handle that.

(2) Install Google Analytics and Webmaster Tools for your website if not already done. Staticizing with Google Analytics will help you to manage by statistics.

(3) Google+ Local (Google Places map listing) is the map on the right of search results with 7 orange “pushpins” to show the top seven locations. Start this process by claiming your Google+ Local listing. Search for your company name and address to find the Google+ Local listing.

(4) Build your Google+ personal and business presence.

 

 

(5) If you are not blogging already, start. Blogging adds new, fresh content.

(6) Do a thorough listing in the major directories, do not use automation to blast only your contact info all over the internet, that will create a negative result. Your business name and address must be the same in each case. Provide all possible information. Only list in the major directories, Google penalizes junk directories.

(7) Create/build a YouTube channel. Everybody looks for everything on the internet and most often on a smartphone. Showing it trumps reading it on a smartphone.

(8) Sign up for Social Media where you can actively participate: Google+, Facebook, LinkedIn, Twitter and perhaps Pinterest. Just like buying a set of encyclopedias does not make anyone smarter, signing up for Social Media and not participating does not help your online presence, visibility and reach. Note: you are contacting and engaging people on Social Media, not selling them. You want to meet people and create communication with them. Consider a short (3 or 4 questions) multiple choice survey and offer a small discount coupon for completing the survey. Offer advice when your industry is in the news as to how people might respond to these developments to their advantage. Social Media tactics, as you can see, is a broad topic.

 

 

(9) Join and participate in industry-specific forums. There are forums for lawyers, home improvement, dentists and many other business categories.

(10) Email newsletter promotion to everyone who has ever bought anything from you and everyone who expresses interest in your product or services. Don’t purchase email addresses, if someone has not indicated that they want to know more then they should not be on your emailing list. You want Customers and prospective Customers on your emailing list. Out of sight is out of mind – regular, relevant, short emailings keep your name in front of Customers and prospective Customers. Recommendations, advice, tips, discount coupons, holiday greetings and suggestions are all good Newsletter content.

The key is what do your target market need and want from your business?

Let’s discuss.

Take care, be well, have fun,

Tom Jacoby
Number One On The List
A New York Internet Marketing Solutions Corporation
Get found, Get business

phone: 917-338-9586
9 AM – 5 PM Eastern Standard Mon – Fri
voicemail on weekends and holidays
fax: 917-210-0142

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