How Mobile Friendly Is Your Website?

BNI Presrentation to Manhattan Chapter 29 on 10 Mar 2015


So this is it. Hi. Welcome to the cure for insomnia. So if you take a look at these green sheets, we’ve got a handout tonight. So there’s actually big news in my industry these days. One of the biggest things that’s going on is Google told us in advance of a big change they’re gonna make on the 21st of April.

Usually they just do these things and you wake up in the morning and go, “Oh my God, what happened to all my search engine rankings?” But this time they’re letting us know in advance. And the big deal this time is how mobile friendly is your website. So it’s great that it looks good on a PC. Does it also look good on a tablet? Does it also look good on a smartphone? There are more smart phones than human beings in the United States.

Tablet sales have out swept desktop sales. So these are huge, these portable devices are a bigger deal. If you’re not sure whether you’re mobile friendly or not, take a look at the bottom of this. Google actually has a tool online. You type in your web address, and it tells you if you’re mobile friendly. If you’re not, what the deal is, okay?

All right. I don’t know if anybody knows what Google’s actual mission statement is, but what it is, and you can read it off here, but what it is, is “Here to organize the world’s information, and make it universally accessible and useful.” While I was researching this, I went, you know, “I had the idea that Google’s purpose was more of an observer than it was like an active participant.” But no, they’re organizing and they’re making things accessible. So Google is not merely reporting on the Internet, they’re shaping the Internet, okay?

And their main revenue stream is Google AdWords paid advertising. You get the idea after a while, because everybody uses it all the time, it doesn’t cost any money. You get the idea that Google is like air, you have it because you’re here on earth. But no, they’re actually a public corporation, and their purpose is to make business. They want you using Google products continually. They give you the free ones so you’ll stick around for the stuff that costs money.

So here’s a couple of things that make your website attractive to Google. You need to be relevant for whatever it is you say you do. If your website is about cheeseburgers, you need to have cheeseburgers on your website, for any web developers out there. The rule of thumb is that the main thing you do has to be one click away, no more than from your home page. If you’re at your home page, you should be able by one click to go to whatever the main thing is that you do, okay? It shouldn’t be buried on the services page, the sixth one down. It needs to be prominent. All right. So that’s relevance.

The next thing is full feature. This is something new with Google. Google used to accept not nonsense really, where you could a URL that was like…the URL is And your website says It has a link to a menu and a picture of a cheeseburger. This is thin content. This is a crap website. There’s not really much there. Google, what they want now, is they wanna see full features. They don’t wanna just see the picture of the cheeseburger. They wanna hear all about it, the more the better. If your website is about hummingbirds, they wanna know where they live, how they migrate, their mating habits, what they eat, how to build a hummingbird feeder, you know, all this jazz. They want as much information as possible.

You probably noticed that since Google started semantics search, which is spoken word search, in August of 2014, you can search not just by keywords, you can search by concepts. You can search like, “How do I change the clutch on a 1971 Volkswagen Beetle?” And you’ll get back results that are relevant to that. So it’s a different thing out there. So that’s having full featured content. By the way, if any of this is just too obscure for words, let’s do a 1-on-1.

The other thing is how useful your website is. Now useful websites, the people that decide to link to you. That’s the company you keep, that determines how useful you are. This was Google’s original algorithm named PageRank after Larry Page, one of the founders of Google. This is how they originally decided what websites should be ranked on top. It’s the number of links coming into the website. Now these should be good links. Well, what’s a good link?

If I’m in the search business, and I have the search engine journal linking to me. If I have Google linking to me, that’s all good. If I have some blog wheel, that’s like a link from a site that links to another site that links to another site that links … coming back to me, that’s crap. That’s actually gonna hurt my ranking. If I have paid links, if I gave somebody 15 bucks to link to me, that’s gonna do me no good either. So it needs to be relevant in my business.

By the way, does anybody know why porn sites don’t get real good search engine rankings? They get a ton of traffic. Really, about a third of the Internet is porn. Anybody know? Nobody wants to link to them. That’s why, okay? They’ll go visit, but they don’t wanna link. That’s just one additional thing about linking. You might not have thought of that before.

Deborah Hunter: Only you Tom.

All right. Anyway, back to work. So the next point. The search engine optimization section of this is really just about the kind of content you wanna create. Yes, please. I thought you made a question.

Jonathan Ratchk signals that 3 minutes remain.

Three minutes, wow. I’m almost out of business here. Okay, good.

All right. Good content. Here’s an example of good content. I have a restaurant. I feature the bacon double cheeseburger heart attack burger, that’s my prime thing. Now my website, in addition to having photos of the famous bacon double cheese heart attack burger. It’s also got side dishes that could go with it. It’s got menu suggestions. It’s got coupons for savings. I link to other restaurants that don’t compete with me, so I could link with hamburger restaurants in San Francisco and Los Angeles, other places. Because they’re not gonna take business away from me, but these guys will also be happy if I link to them.

We’re all relevant to each other. We’re all good for each other. We can review each other. We can provide content to each other, and we don’t hurt each other’s business. It’s all good. So someone else that does what you do that’s in a non-competitive position, is great content.

Here’s a trick. You can take your good reviews that you got on Google or on Yelp or wherever it is you happened to have good reviews, and you can work that into a blog post. That person that posted on Yelp, “Oh, what a job Jonathan did for me. He got me a million dollars for my broken leg.” That is huge. You can post that in a blog, and then talk about your personal injury services. This is getting extra mileage, and out of any time somebody does write a testimonial for you, that’s a link that you wanna promote all over the Internet. That’s something that you wanna make a buzz out of it. You wanna keep repeating this. Make your good works well known. Don’t hide your light under a bushel basket.

Back to what I was saying earlier during the 45 seconds. I’ve been given a Starbucks card recently. And the other thing is the bag of booze, but the third choice … and you can have either one of those, those are fine. The third choice is you get a words and music commercial, which you can see if you got a In the middle of the bottom of the page you see a little cartoon, little words and music. I’ll do one for you. This can’t be one that goes on for 20 minutes. This is gonna be a minute and a half, a minute. So it’s gonna be short. I’ll do it for your business, very specifically about your business, okay?

Ordinarily I would charge a lot more than 20 bucks for it, but what the hell. This is a special BNI kind of offer if it’s appropriate to you. And that’s pretty much everything I’ve got for right now. I think I’ll just briefly mention that a good referral from me is still chiropractors, dentists, periodontists, professionals. Professionals, doesn’t matter if they’re huge business or smaller business, that’s okay. The age-fat guy. He’s hot to trot. He’s ready to go. Anything like that. Professionals that are looking to get the word out.

Thank you very much for listening.

Take care, be well, have fun,

Tom Jacoby
A New York Search Engine Optimization Corporation
Get found, Get business

phone: 917-338-9586
9 AM – 5 PM Eastern Standard Mon – Fri
voicemail on weekends and holidays
fax: 917-210-0142
External SEO and SEM

NumberOneOnTheList on Facebook
NumberOneOnTheList on Google Plus
NumberOneOnTheList on YouTube
Tom Jacoby on LinkedIn
Tom Jacoby on Twitter
Tom Jacoby on About Me

Member of the New Hyde Park Chamber Of Commerce

(Please Pardon Our Appearance, This Website Is Under Construction Winter 2016)


| Leave a comment

Leave a Reply

You must be logged in to post a comment.


  • The Midtown Dentist

    The Midtown Dentist is kind, friendly, caring and gentle

    The Midtown Dentist is kind, friendly, caring and gentle

    After a lot of work and help from Tom and Lori, I have moved to NUMBER ONE ON THE LIST for “Midtown Dentist.” We have a total of 3 slots on the first page and are coming up on the first page of “Dentist Midtown” and also other search keywords as well. Thanks for plastering me all over the front page! – Brandon Williams, The Midtown Dentist

  • Preferred Dental Care

    Preferred Dental Care Press Releases have spread the news of Preferred Dental Care’s good works in our communities and tens of thousands of news outlets have spread our message! This is not only good for Preferred Dental Care’s public relations and reputation, other businesses see the good example and are encouraged to get involved as well. This is a positive “ripple effect” through society and I highly recommend’s Press Releases services. gave our good news massive distribution! – Rushi Trivedi, CEO, Preferred Dental Care

  • PDG Consultants

    PDG Consultants customize, update and integrate Microsoft Dynamics CRM and GP to give clients exactly what they want.

    PDG Consultants customize Microsoft Dynamics CRM, GP

    Since working with Tom at, I am pleased to report that the SEO campaign has been focused on my core businesses, the niches where PDG Consultants specializes and we are getting the exact client that we can serve best. hit a homerun for us. I’m pleased to recommend them and plan to use’s services in the future. – Richard Lederer – Partner, PDG Consultants

  • Dr Jay Spina, Dolson Avenue Medical

    Dolson Avenue Medical's philosophy is: treat the cause of the patient's problem, not just the symptoms.

    Dr Jay Spina, Dolson Medical was able to get us back onto the first page of Google search results in our local listings. As a matter of fact, we came up 3 times out of the 7 local listings! They have also worked with a staff member in our office to maximize our social media as well so we can have as much presence on the web as possible. delivered what they promised and we thank them for that! – Dr Jay Spina, Dolson Avenue Medical

  • Schare and Associates

    Schare and Associates

    Since we have started working with Tom at, the traffic to our web site has increased markedly and Schare & Associates have gotten new customers. There was a time recently when the number of new inquiries were drying up. Once we started with Tom, traffic has picked back up and it’s consistent, week to week. We are continuously getting calls and emails from companies that we have never heard of before. They are contacting us almost every day. I am impressed with Tom’s ability to make our site visible, and at a reasonable price. I’m very excited to see how things continue to improve into the future. Thanks Tom! – Keith Schare, Schare & Associates

  • Need It Now Courier

    Need It Now Courier 212-989-1919 from an envelope to a truckload 24/7/365

    I was not convinced about the workability of SEO when I began working with Tom a few years ago. Now I’m on page one in Florida, Connecticut, New Jersey, Long Island and New York City. When someone does a Google search for a courier or messenger service I come right up. This is not just little business, although Need It Now does plenty of small jobs. The big companies pick the top 5 companies by doing a Google search and following up so I have gotten big businesses too. – Eric, Need It Now Courier and Luggage Free 212-989-1919 Call 24/7/365

  • J.H. Finch Inc.

    J. H. Finch Inc is a worldwide supplier of business equipment such as paper cutters, currency counters, shrink wrappers and vacuum sealers.

    J. H. Finch Inc. is a worldwide business machines supplier,

    In addition to providing SEO services, Tom and Lori at have educated me on how search engines operate and opened my eyes to what goes on “under the hood” when you see a page of search results. My understanding of internet promotion and marketing has increased and I use what I know to improve my business. The good people at are helping me to do business 21st century style and they likely can help you too. – Richard Cardali, J. H. Finch Inc.

  • Dr. Bernard Fialkoff DDS Periodontist

    Dr Bernard Fialkoff DDS

    Tom Jacoby of told me he could improve my internet search engine results which would then bring me more patients. I was skeptical, but was relaxed by Tom’s informative and friendly manner in explaining what his services and products would do for me. To my delight, I have gotten more patients from his internet link building search engine optimization ! I continue to benefit each week and have paid Tom to continue to help me. I also have referred him fellow colleagues with no reservation. Tom is definitely product oriented and no-nonsense which I find refreshing. has definitely left me feeling Numero Uno ! Try Numero Uno and don’t get left behind. – Dr. Bernard Fialkoff DDS

  • Jessica Rockwell Oil Portraits

    Jessica Rockwell paints distinctive commissioned fine art oil portraits

    Jessica Rockwell Oil Portraits

    I noticed that the best, most lasting and significant help I got was from Tom, so he was the man I should call, which I did. Tom at provided YouTube SEO for me at a very reasonable price and the results have been better than I expected. My YouTube videos and my website come up on page one of important searches – many times the video is higher than the website on page one. Tom at has been really wonderful and I recommend him without hesitation. – Jessica Rockwell, Commissioned Oil Portraits.

  • Leader Electric

    Leader Electric

    Number One On the List delivers! In a matter of a couple of months, for a very reasonable cost, Leader Electric has been consistently appearing on the organic listings section under several searches. is an economical alternative to Google Ads. got page one results beyond what we expected! At Leader Electric we know the importance of advertising and marketing on the internet and helps us in keeping a high online profile. has proven to be a an honorable company and a very good investment! I recommend them. – Agnes Fairey, Leader Electric

  • Preferred Dental Care Flushing NY and Chelsea NYC

    Preferred Dental Care

    Our business has extended it’s internet presence with the help of Number One On The List and its very able and efficient staff. It was important for us to take advantage of creating stronger website optimization through the services Number One On The List provided to us and we have seen satisfying results. We are definitely number one in our market, thanks to! – David Munoz, Preferred Dental Care

  • AC Pianocraft, Inc

    AC Pianocraft

    It is essential that we reach out to new clients. Since working with, a solid 60% of our web traffic comes from search engines. True to its name, has boosted AC Pianocraft Inc to the top of all relevant Google searches. At AC Pianocraft we are experts in pianos not web search optimization. We do what we do well, and let do what they do best. I couldn’t ask for a better team at our backs. goes the extra mile to provide friendly and helpful customer service which makes the experience of doing business with them a real pleasure. – Alexander Kostakis President, AC Pianocraft, Inc


    ac-contractor-wordpress-web-design doctor-office-wordpress-design e-commerce-wordpress-design law-firm-wordpress-website law-office-wordpress-website roofer-wordpress-design-seo wordpress-e-commerce-website-design ac-contractor-wordpress-web-design amack-law-wordpress-webdesign-chandler-arizona arizona-ecommerce-website-woodland-beam-company az-family-law-lawyer-2012-website buckeye-real-estate-wordpress-design budget-my-build-web-design-scottsdale dimino-enterprises-las-vegas-wordpress-design mesa-business-lawyers-web-design-and-seo phoenix-ac-contractor-wordpress-web-design tbl-car-service-scottsdale-web-designer-and-seo wayne-gardner-web-design-mesa website-for-phoenix-roofing-company
  • Contact Us

    How can we help you?

    Please leave this field empty.


    ac-contractor-wordpress-web-design doctor-office-wordpress-design e-commerce-wordpress-design law-firm-wordpress-website law-office-wordpress-website roofer-wordpress-design-seo wordpress-e-commerce-website-design ac-contractor-wordpress-web-design amack-law-wordpress-webdesign-chandler-arizona arizona-ecommerce-website-woodland-beam-company az-family-law-lawyer-2012-website buckeye-real-estate-wordpress-design budget-my-build-web-design-scottsdale dimino-enterprises-las-vegas-wordpress-design mesa-business-lawyers-web-design-and-seo phoenix-ac-contractor-wordpress-web-design tbl-car-service-scottsdale-web-designer-and-seo wayne-gardner-web-design-mesa website-for-phoenix-roofing-company