Why Social Media?

 

This is mostly the content of a handout for my

BNI presentation “Why Social Media” 3 December 2013

 

Social Sites get more Traffic

than NumberOneOnTheList.com!

 

178,587,223 Unique Visitors Oct 2013 on Google+

167,403,281 Unique Visitors Oct 2013 on Facebook

40,150,551 Unique Visitors Oct 2013 on Twitter

38,660,116 Unique Visitors Oct 2013 on LinkedIn

 

Don’t plan to sell on your Social Media accounts.
You want to engage the people that you contact and build your brand.

If having a Social Media account is worth $10 Google bucks
– Then posting original content is worth $100 Google bucks
– When that content is Liked or +1ed that’s worth $1,000 Google bucks
– When that content is Liked and Shared it’s worth $10,000 Google bucks
– And that’s engagement and building your brand

Here’s a BNI internet campaign:
– Brian Erickson builds a website and an app to promote your Brand
– Michael Meyer provides the perfect image to communicate your Brand
– Mickey Burns does a YouTube video presenting you as an authority in your field
– I assist you in creating multiple traffic sources to your business – TELL THE WORLD!

If you create a personal page on Facebook
You then have the option of creating a business page on Facebook

If you create an email account on Gmail
– You can use your Gmail account to create a personal page on Google+
– While you’re at it, use your Gmail account to create a YouTube Channel
– You also have the option of creating a business page on Google+

YouTube has over 70% of internet video traffic.
Google Search has over 60% of internet search traffic.
YouTube is more dominant in video than Google is in search.

Google+’s Checklist for a Successful Social Strategy:
(NOTE: Google recommendations are exclusively for Google products.)
– Create a Google+ Page
– Verify your Page
– Enable social extensions within AdWords
– Claim your custom URL
– Assign Page managers (you can only comment as a user)
– Add the G+ Badge to your site
– Post exclusive content
– Grow your follower base
– Engage with your community

Social Media

A selfie is better than nothing but a pro headshot is best

Your local business should come up in the map listing on Google search results. Your Google+ Local (Google Places) listing
http://www.google.com/+/business/

A 15 minutes per day. twice per week social campaign:
– Go to Google news http://news.google.com/
– Search for your industry news, for example: agricultural law
– Find an article that you agree or disagree with and copy the link to the article
– Write a 2-3 sentence introduction to the article followed by the link and post this to your Facebook business page
– Switch to your Facebook personal page, Like and Share your post
– Write a new 2-3 sentence introduction to the article followed by the link and post this to your Google+ business page
– Switch to your Google+ personal page, +1 and Share your post
– Write a new short 1-2 sentence introduction to the article followed by the link and post this to LinkedIn using the option to simultaneously tweet your post on Twitter (NOTE: You’re limited to 140 characters or spaces on Twitter, not counting the link)

Another option for A 15 minutes per day. twice per week social campaign:
Use a link to a new post on your blog instead of a Google news story

Still another option for A 15 minutes per day. twice per week social campaign:
Use a link to your new YouTube video instead of your blog post or a Google news story

Consider the Sister Cities strategy:
– You join groups of people in your industry on LinkedIn
– Find someone you like that does what you do far away (non-compete)
– Offer to comment, Like, Share and +1 on their Facebook and Google+ pages if they’ll reciprocate on your Facebook and Google+ pages
– You’re in the same industry, it’s 100% relevant and will help everybody’s search engine ranking

Let’s discuss.

Take care, be well, have fun,

Tom Jacoby
NumberOneOnTheList.com
A New York Search Engine Optimization Corporation
Get found, Get business

phone: 917-338-9586
9 AM – 5 PM Eastern Standard Mon – Fri
voicemail on weekends and holidays
fax: 917-210-0142

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Tom Jacoby on About Me

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