How To Write A Blog Post Or Press Release

Blog posts and press releases should present information in this sequence: (1) subject, (2) organization, (3) location, (4) advantages, (5) applications, (6) details, (7) source.

Compose your blog post with the most important information first. If a reader stops before the end, they have gotten the key facts.

The headline should be brief and to the point. Use the present tense. BACALA'S IS BEST ITALIAN IN GARDEN CITY PARK

Your first paragraph should contain all of the principle facts as well as the name and location of your company and what you're announcing. "Baccala's Restaurant at 2370 Jericho Turnpike in Garden City Park is the 'Best Italian Restaurant' according to the latest poll by..."

Later paragraphs should give additional information in order of importance with the biggest news earliest.

You can include a quote from a top executive at your company (manager, president, owner). Avoid cliches that start with "It is my pleasure" or "I am proud to announce", and introduce an element that hasn't been mentioned in the rest of the release. Keep it short. "We grow our own tomatoes and it's the secret of our sauce," says Head Chef Rocco Vitale.

Write in the third person - no "I", "you", "we" and "us" - use "it", "he or she" and "they". Acronyms and abbreviations should be avoided or clearly spelled out at first mention - Number One On The List (NOOTL). Simple language is best. Avoid buzzwords. When proofreading, delete all of the adjectives and adverbs you can. Don't use industry jargon.

Any keywords used in your post should link back to your website.

Sign your post with your name, your email address and your website address.

Sounds like a lot of rules but the above are just guidelines - the best blog posts and press releases communicate some of your own interest for your business.

A blog is your forum to say what you want and blogging should be fun.

Please email me for info on free blog accounts.

Tom Jacoby tom@numberoneonthelist.com
http://NumberOneOnTheList.com
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http://nootl.net

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"When people say they don't like Shakespeare, that's not a reflection upon Shakespeare."
 
- Anonymous 

 Two very senior citizens, Frank and Mike, are sitting on a park bench, feeding the pigeons and talking about baseball, the same as they've done every day for years.

Frank turns to Mike and says "Do you think there's baseball in heaven?"

Mike thinks this over for a minute and replies "I don't know but let's make a deal. If I die first then I'll come back and tell you if there's baseball in heaven and if you go first then you do the same for me."

They shake on it. Months go by, and one day Frank passes away.

Soon afterward, Mike is sitting on the same bench in the park, feeding the pigeons by himself when he hears a familiar voice whispering "Mike ...Mike..."

Mike responds "Frank, is that you?"

"Yes, it's me" says the disembodied voice. "Do you remember our deal?"

Mike replies "Of course I do. Tell me Frank, is there baseball in heaven?"

Frank whispers "Well, I have some good news and some bad news. The good news is that there is baseball in heaven. I'm on a team, I'm young and strong and quick and we play every day in the great old ballparks like Ebbets Field."

Mike is overjoyed "That couldn't be better! I'd be delighted to spend eternity playing baseball, that's great news! No bad news could ruin that."

Frank sighs and whispers "You're pitching on Saturday."